Dan Sager
Managing Director

Dan passed his motorcycle test in 1984 and has been riding ever since. From a BSA C15 to a Honda GL1000 Gold Wing, he's experienced a wide variety of bikes, which he's ridden throughout the UK and (occasionally) in Europe too. Dan started his career in the motorcycle industry in 1989, joining one of the UK's leading wholesalers and rising to director level before leaving, in 1996, to found The Fabulous Biker Boys. Since then he's served on the board of the Motorcycle Industry Association, towed a trailer behind a motorcycle at 125 mph, organised a bike launch in a brewery, and given his local MP (a young David Cameron) a lift on the back of a prototype Royal Enfield motorcycle! 

Helen Chapman

Account Manager

Helen Chapman has more than 20 years’ experience in the motorcycle industry, with a contact book to match. Focusing on motorcycle PR and product placement, she also fuses hi-tech programatic with her in-depth industry knowledge. Helen started with EMAP in 1994 at Motorcycle News, working as PA to the Publishing Director before going freelance in 2006, securing a contract as Publisher of a fortnightly motorcycle racing magazine. This, along with her previous roles, enabled her to build up a vast network of key personnel within the motorcycle industry and associated media.  Helen’s wealth of knowledge and the expert services she provides, continue to be invaluable to a range of our clients.

Phil Turner
Copy Writer

Phil has two decades' experience writing about motorcycles. A former mechanic, he started his journalistic career as a staff writer across the Mortons Media Group stable of classic, modern and scooter titles, quickly progressing to editor of Motorcycle Sport and Leisure magazine. He made the move into freelance journalism and public relations in 2008, and continues to serve a range of clients throughout the motorcycle industry. He's a regular contributor to specialist bike titles, both online and print. Phil has been riding bikes for 20+ years, owning an eclectic mix of machines, including a Lambretta GP200, two air-head BMWs, a Honda CBF600 and a Royal Enfield Bullet.

Fab-Biker PR's success and reputation has been built upon understanding client needs and delivering a bespoke service. To achieve this, we are proud to be able to draw upon the services of the best talent in the industry, plugging in their expertise where and when needed to make sure we consistently meet, and exceed, our clients' expectations.

Dan & Helen greet 2mororider Rhys Lawrey at the end of his epic round-the-world record-breaking ride