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Fab-Biker PR's success and reputation has been built upon understanding client needs and delivering a bespoke service. To achieve this, we are proud to be able to draw upon the services of the best talent in the industry, plugging in their expertise where and when needed to make sure we consistently meet, and exceed, our clients' expectations.

Meet The Team


Dan Sager
Managing Director

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Dan passed his motorcycle test in 1984 and has been riding ever since. From a BSA C15 to a Honda Gold Wing, he's experienced a wide variety of bikes, which he's ridden throughout the UK and (occasionally) in Europe too. Dan started his career in the motorcycle industry in 1989, joining Oxford Products and rising to director level before leaving, in 1996, to found The Fabulous Biker Boys. Since then he's served on the board of the Motorcycle Industry Association, towed a trailer behind a motorcycle at 125 mphand organised a bike launch in a brewery. It's all in a day's work. 


Helen Chapman
Account Manager

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Helen has over 20 years’ experience in the motorcycle industry, with a contact book to match. Her freelance experience is vast, working across many sectors of the motorcycle industry together with a new extension to her skills within non-core and lifestyle publications and businesses. The focus of Helen’s experience is still on motorcycle PR and product placement, fusing with hi-tech programmatic advertising; thus maximizing opportunities for the clients she has introduced. Helen brings a wealth of knowledge and expertise to the business.


Phil Turner
Copy Writer

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Phil Turner has been a motorcycle journalist for 20 years. A former mechanic, he worked as a staff writer and road tester for classic, modern and scooter titles, and edited Motorcycle Sport and Leisure magazine.


He turned freelance in 2008 and is a regular contributor to specialist bike titles, both online and print. Phil has owned an eclectic mix of machines, including a Lambretta GP200, three air-head BMWs, a Honda CBF600 and a Royal Enfield Bullet.


Dan & Helen greet 2mororider Rhys Lawrey at the end of his epic round-the-world record-breaking ride

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