Fab-Biker PR's success and reputation has been built upon understanding client needs and delivering a bespoke service. To achieve this, we are proud to be able to draw upon the services of the best talent in the industry, plugging in their expertise where and when needed to make sure we consistently meet, and exceed, our clients' expectations.

Meet The Team

Dan Sager
Managing Director

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Dan passed his motorcycle test in 1984 and has been riding ever since. From a BSA C15 to a Honda GL1000 Gold Wing, he's experienced a wide variety of bikes, which he's ridden throughout the UK and (occasionally) in Europe too. Dan started his career in the motorcycle industry in 1989, joining one of the UK's leading wholesalers and rising to director level before leaving, in 1996, to found The Fabulous Biker Boys. Since then he's served on the board of the Motorcycle Industry Association, towed a trailer behind a motorcycle at 125 mph, organised a bike launch in a brewery, and given his local MP (a young David Cameron) a lift on the back of a prototype Royal Enfield motorcycle! 


Helen Chapman
Account Manager

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Helen, the former PA to MCN’s editor, provides account management services, liaising between clients and media contacts.

Phil Turner
Copy Writer

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Phil, who previously edited Motorcycle Sport & Leisure, brings his journalistic skills to play with copywriting for press releases, social media, blogs and more.


Dan & Helen greet 2mororider Rhys Lawrey at the end of his epic round-the-world record-breaking ride